{"text_format":"3","workbook":"xlsx","n_sheets":5,"sheets":["Strategic Plan","How to Use","KPI Catalog","Risk Register","Change Log"],"read":"whole","date_system":"1900"}

{"sheet":"Strategic Plan","index":0,"n_rows":4,"n_cols":16,"rows_kept":4}
["Strategic Theme","Objective (SMART)","KPI / Metric","Baseline","Target & Date","Initiatives / Projects","Key Milestones","Owner","Start Date","End Date","Budget (CapEx/OpEx)","Resources / Headcount","Risks & Mitigations","Dependencies","Status (RAG)","Notes"]
["Growth","[Increase qualified leads 30% in 12 months]","MQLs / month","800","1,040 by Q4","Launch SEO + Paid Media program","Keyword map (Q1), 10 pillar pages (Q2)","Owner: Marketing",null,null,"$120k OpEx","SEO specialist, copywriter","Content velocity risk → editorial calendar","Dev availability"]
["Operational Excellence","[Reduce average ticket resolution time 25% in 2 quarters]","Avg. time to resolution (hrs)","16","12 by Q2","Implement tiered support + new help desk","Pilot (Month 1), Full rollout (Month 2)","Owner: CX",null,null,"$45k OpEx","Support trainers (2 FTE)","Adoption risk → internal enablement","Vendor onboarding"]
["Product","[Increase 90‑day retention by 10 pts by year‑end]","90‑day retention %","62%","72% by Q4","Redesign onboarding + lifecycle messaging","New onboarding flow (Q2), NPS loop (Q3)","Owner: PM",null,null,"$80k OpEx","Lifecycle PM, designer","Scope creep → lock MVP & change control","Data team for events"]

{"sheet":"How to Use","index":1,"n_rows":8,"n_cols":2,"rows_kept":8}
["Step","What to do"]
["1. Define mission & vision","Write a concise mission (why you exist) and a customer-centric vision (what future you create)."]
["2. Diagnose reality","Run a quick SWOT and identify 3–5 root problems/opportunities informed by data."]
["3. Pick strategic themes","Choose 3–4 themes (e.g., Growth, Product, Ops, People) to focus resources."]
["4. Set SMART objectives","Make each objective Specific, Measurable, Achievable, Relevant, Time‑bound."]
["5. Attach KPIs & targets","Define metric, baseline, target and due date; pick leading & lagging indicators."]
["6. Plan initiatives","List projects that move the KPI; include milestones, owners, budgets, timelines."]
["7. Govern & adapt","Set a monthly review, track status (RAG), manage risks, update the changelog."]

{"sheet":"KPI Catalog","index":2,"n_rows":4,"n_cols":6,"rows_kept":4}
["Metric","Definition","Formula","Data Source","Frequency","Owner"]
["MQLs / month","Marketing qualified leads generated per month","Count of leads meeting MQL criteria","CRM/Marketing Automation","Monthly","Head of Marketing"]
["Avg. time to resolution (hrs)","Average hours to close support tickets","Sum(hours to close)/# tickets","Help Desk","Weekly","CX Lead"]
["90‑day retention %","Percent of users active 90 days after signup","(Users active at D90)/(New users)","Product Analytics","Monthly","PM"]

{"sheet":"Risk Register","index":3,"n_rows":1,"n_cols":8,"rows_kept":1}
["Risk","Impact (H/M/L)","Likelihood (H/M/L)","Score (I x L)","Owner","Mitigation Plan","Trigger / Early Warning","Status"]

{"sheet":"Change Log","index":4,"n_rows":1,"n_cols":4,"rows_kept":1}
["Date","Change Description","Requested By","Approved By"]